The last installment in the 8 ways to ruin your marketing series looks at how typos and poor proofing can have a legal impact or cause legal headaches (fingers crossed there aren’t any in this post & presentation!).
In Part 5 – Stuff up pricing, we look at three case studies of companies that got pricing wrong or tried to be a little sneaky with pricing and ended up in hot water with the ACCC.
In Part 4 – Don’t research or check facts, we look at comparative advertising and savings claims.
In Part 2 – Attach Strings, I run through how the law sees a “free” offer and what considerations you need to take when promoting freebies.
Marketing is everywhere we look today and your business will not survive for long unless you are able to effectively… Read more 8 ways to ruin your marketing (legally): Part 1 – Muck up the overall impression
Easy & visual explanation of important ways your business needs to comply with door to door laws in a format you can download, print and share (all for free of course!).
DNC (Do Not Call) legislation, one aspect of telemarketing laws, can be confusing and tricky.
I created this easy to follow (& free!) infographic as a ready reckoner for you and your team to cover the key issues of compliance with Do Not Call laws and regulations.