The last installment in the 8 ways to ruin your marketing series looks at how typos and poor proofing can have a legal impact or cause legal headaches (fingers crossed there aren’t any in this post & presentation!).
The second last installment in the 8 ways to ruin your marketing series takes you through the concept of getting easy wins by ensuring you cover the basic standard requirements for certain products and marketing types.
Part 6 in the 8 ways to ruin your marketing series looks at how failing to understand the product you are selling can lead to legal issues and provides a case study on risky product areas.
In Part 4 – Don’t research or check facts, we look at comparative advertising and savings claims.
In Part 2 – Attach Strings, I run through how the law sees a “free” offer and what considerations you need to take when promoting freebies.
Marketing is everywhere we look today and your business will not survive for long unless you are able to effectively… Read more 8 ways to ruin your marketing (legally): Part 1 – Muck up the overall impression