8 ways to ruin your marketing: Part 7 – Forget to use standard requirements

In this eight part presentation series, I briefly outline key ways you can ruin your marketing (so you can avoid them) and also highlight easy wins you can use to foster positive working relationships between the legal and marketing teams, who often have very different objectives and KPIs.

The second last installment in the 8 ways to ruin your marketing series encourages you to look for easy wins by using checklists to cover basic standard requirements for certain products and marketing types.

Click here to launch the next installment of 8 ways to ruin your marketing, Part 6 – Forget to use standard requirements

What easy wins for T&Cs have you and your team developed? Do you use standard terms across all products?

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